The a hundred best and worst firms for buyer support
First Direct steals the top spot, while three of the ‘big six’ energy suppliers languish at the bottom. Find out which companies have won the hearts of the public, and which have failed to perform 
Ryanair boss Michael O’Leary is sure to be disappointed with the airline being named the third worst company for customer service this year
Photo: ALAMY
Few of our readers will be surprised to see how poorly the “big six” energy suppliers performed in a recent Which? customer service survey, with all six companies ranking in the bottom 20, out of 100 major companies.
Npower came in last place, while rival Scottish Power came second to last. Telegraph Money has received hundreds of complaints about both suppliers, as well as some of the other energy providers. In response, we launched an Energy Shambles Watch campaign to improve appalling customer service standards across the industry. You can follow our updates on the campaign by signing up to our weekly newsletter here .
>> READ: Npower ‘worst company in the UK’ for customer service
British banks and building societies fared better in the survey of more than 3,500 consumers, with First Direct winning. The internet and telephone banking offshoot of HSBC has long had a strong reputation for customer service, and repeatedly won in similar polls.
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Internet-only bank Smile, a brand under the Co-operative Bank, also performed well coming joint 14th out of 100.
In the supermarket sector, Waitrose and Marks & Spencers were both rated in the top 10 for customer service this year, while the Co-operative Food and Lidl were two of the worst rated.
Below, is the full list of all 100 major companies rated in the Which? annual customer service poll.
The best and worst companies in 2013
For comparison, these are the best and worst companies from last year’s customer service survey.
Top five
Lush – 88pc
Lakeland – 85pc
First Direct – 84pc
John Lewis – 82pc
RAC – 82pc
Bottom five
TK Maxx – 62pc
99pc Stores – 62pc
TalkTalk – 59pc
Npower – 59pc
Ryanair – 54pc
– More: The truth about Ryanair’s customer services department
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