Keanu Reeves slips into British kevlar-lined jeans
Hollywood actor and keen motorcyclist Keanu Reeves is backing Maple Motorbike Jeans, a British maker of kevlar-lined denim 
Picture: Getty Photos
Keanu Reeves is aiding to consider one particular British denim commence-up mainstream by employing its wares to start his new motobike, the KRGT-one.
Maple Bike Jeans, launched by motorcycle fanatic Dave Fairbairn a few years back, has secured the Hollywood A-lister and Matrix star as its unofficial ambassador.
Reeves approached Maple in September of this calendar year, enquiring about a partnership. The fifty-yr-aged film star is planning to start the KRGT-one through his new commence-up, Arch Bike Business.
Maple’s motorcycle jeans, which are lined with kevlar to help motocyclists keep risk-free on the road, are getting utilized in all the advertising and advertising resources for the new bike, Fairbairn claimed.
“I will not know how he heard about us but he needed all his riders to put on our denims,” he advised the News Company. “I jumped straight on a aircraft and went to Los Angeles. I noticed a wonderful opportunity there.”
One o f the impending adverts for Keanu Reeves’ new KRGT-1 motorcycle, showcasing Maple denims on all the riders
Maple is currently crowdfunding on the Kickstarter system, with a purpose of £30,000 to launch a new range of kevlar-lined denims, which will be manufactured exclusively in Blackburn. Pledge possibilities selection from £5 to £5,000.
“Keanu in fact has the first at any time sample of our British-produced, kevlar-lined denims,” explained Fairbairn.
The campaign introduced on Friday and has previously overfunded by £10,000 as 271 backers location their orders for Maple’s goods, which are produced using high good quality salvedge denim.
Maple jeans are up to fifty percent the cost of quality branded versions, starting up at £98 for pure denim, and £178 for the kevlar-lined range.
Fairbairn is self-confident that the marketing campaign will strike £120,000 in the following 27 days, generating it the UK’s maximum ever fashion Kickstarter fundraise.
“But I’d like to get into several hundreds of countless numbers, which would create a lot of excitement for the manufacturer,” he said.
When the crowdfunding campaign hits £60,000, Fairbairn programs to prolong the Maple selection to include women’s jeans. The income will also be utilised to open up up a Maple Motorbike Emporium in Henley.
“It was wonderful to have Keanu interested in Maple,” he mentioned. “It will be exciting to see what transpires when his adverts come out.”
Reeves teamed up with bike designer Gard Hollinger to launch the Los Angeles-based Arch Motorcycle Organization earlier this 12 months. The new bike costs £50,000.
Observe the movie of Reeves speaking about the undertaking underneath.