4 Tips to Create Engaging Social Media Videos
Engaging social media videos are videos that are able to grab the attention of viewers, keep them interested, and engross them through and through. It is safe to say that you’d probably like your videos to do all of that – but how do you go about it?
While there is a lot involved in creating social media videos that are engaging, a good place to start is with a few relatively simple tips:
Give viewers a reason to watch – quickly
Viewers on social media skim over their feeds very quickly and don’t take long to decide whether or not they want to watch a video. If you want to get their attention and convince them to stay and watch your videos – you need to quickly give them a reason.
The best way to do that is to add some type of hook to the first few seconds of your video. It could be a provocative statement, interesting statistic, or you could let them know what they stand to gain by watching the video.
Use visuals to deliver the message
Using visuals to deliver your video’s message will make it more interesting and engage more viewers. On top of that many social media viewers watch videos on mute nowadays, so using visuals is more important than ever.
Focus on keeping the video short and direct
Because viewers on social media tend to have short attention spans, long videos are likely to lose many viewers. In contrast short videos will retain more viewers, and keep them captivated through to the end.
Overall you should try to keep your videos as short as possible. While it is often recommended to create videos that are under a minute in duration – that is by no means a hard and fast rule.
Instead your focus should be on being direct and delivering the message in a succinct and efficient manner – to keep the video’s duration as short as is optimal.
Provoke an emotional reaction
The one surefire way to convince viewers to take action on a subconscious level is to provoke an emotional reaction. The more powerful the emotion, the greater the impact your video will have on viewers.
Suffice to say you need to make viewers feel something – whether it is joy, pride, inspiration, surprise, fear, curiosity, or anything other type of emotion.
It may be a good idea to use Movavi Video Editor and learn how to trim a video to keep it short for social media. On top of that you could enhance its quality as well, add music to drive an emotional reaction, insert text as subtitles, and more.
Make it a point to use these tips when you next create a video for social media, and you should be able to see for yourself the effect that they have. Each one will let you make your videos more engaging to viewers, and that in turn will make them far more effective in the long run.