Nicole Scherzinger helps vogue retailer Missguided expand income 70pc
Missguided sales approach £100m as it unveils programs to offer clothing by means of US section shop chain Nordstrom &#thirteen 
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The up-and-coming on-line style retailer Missguided is to market its garments in high road merchants for the 1st time by way of a tie-up with US department store chain Nordstrom.
Missguided was started in 2009 and has emerged as a young rival to online suppliers Asos and Boohoo. It was founded by entrepreneur Nitin Passi, who created the on-line retailer from his bedroom.
In the 12 months to the end of March, sales grew 70pc to £86m, with pre-tax profits increasing from £900,000 to £5.5m.
That is below Mr Passi’s bold target of hitting £100m of revenues by 2015, but the youth fashion brand is nonetheless developing quickly, thanks in portion to a tie-up with pop star Nicole Scherzinger, who created a range of garments with Missguided.
The Manchester-dependent retailer, which has more than 3m registered consumers, has expanded into the US, Australia and France and will now offer you its very own-manufacturer clothes in Nordstrom stores in the US via a partnership with the division retailer chain.
Mr Passi mentioned: “We are thrilled but once again to be celebrating record revenue for the year end. Our enormous growth over the previous 6 many years signifies that our approach, rooted in speed, agility and value for customers, is doing work.
“Our technique to day has proven a huge good results and we will look to keep on to implement and evolve this going forward. We have been ready to grow the brand name attractiveness this 12 months via new product collections, and we want to proceed to innovate and offer a lot more option for buyers.”
Mr Passi still owns all of Missguided, which has no debts, and has dominated out the prospect of following online rivals Asos and Boohoo by floating.